Product Launch Events
A product launch event is your highest-leverage marketing moment of the year. SF Event Factory engineers launches that generate coverage, build pipeline, and create the social proof that sells for you for months afterward. We design the narrative arc, source the right venue to match your brand positioning, orchestrate the media and influencer outreach, produce live demos that actually work, and film everything for content repurposing. Our AI influencer scanner identifies the top 50 voices in your category who will amplify the launch across their channels. The result: the SF tech community knows your product exists and wants to try it.
A product launch event is your highest-leverage marketing moment of the year. SF Event Factory engineers launches that generate coverage, build pipeline, and create the social proof that sells for you for months afterward. We design the narrative arc, source the right venue to match your brand positioning, orchestrate the media and influencer outreach, produce live demos that actually work, and film everything for content repurposing. Our AI influencer scanner identifies the top 50 voices in your category who will amplify the launch across their channels. The result: the SF tech community knows your product exists and wants to try it.
Key features
Launch Narrative Design
We work with your product and marketing teams to craft the story arc for the event — from opening hook to product reveal to close.
Press & Media Strategy
Targeted media list of 50–200 relevant journalists, editors, and podcast hosts. Personalized outreach and RSVP management by our team.
AI Influencer Scan
Our AI tools identify the top 50 community influencers, YouTubers, and LinkedIn creators in your category — and we handle outreach and onboarding.
Live Demo Engineering
We work with your engineering team to build a live demo that works flawlessly on stage, with a backup plan for every possible failure mode.
Venue Branding & Design
Full venue transformation: custom signage, branded stage, display installations, and lighting designed to photograph beautifully.
Cinematic Video Production
Multi-camera live recording edited into a 2–4 minute highlight reel and individual speaker clips — all delivered within 5 business days.
Press Kit Production
Product one-pager, executive bios, high-resolution photography, and press release drafted and formatted for immediate journalist use.
Social Launch Playbook
Pre-written captions, hashtag strategy, story templates, and a posting schedule for your team to execute across all channels.
Post-Event Coverage Tracking
We monitor and compile all media mentions, social posts, and influencer content in a coverage report delivered 7 days after the event.
Attendee Pipeline Data
Enriched attendee list with company, funding stage, LinkedIn URL, and engagement notes — CRM-ready for your sales team.
Our process
Launch Strategy Session
We align on your product story, target audience, key metrics, and the specific outcome you need from launch day.
Media & Influencer Activation
AI influencer scan runs. Press list is built. Outreach begins 5 weeks before launch day to secure commitments.
Venue Design & Demo Production
Venue booked and branded. Live demo rehearsals scheduled with your engineering team 2 weeks out.
Launch Day Execution
Our crew manages every element: registration, AV, demo tech support, photography, and real-time social amplification.
Post-Launch Delivery
Video delivered in 5 days. Coverage report in 7 days. Enriched attendee dataset the next morning.
Ready to plan your product launch events?
Launch events need 6–8 weeks to properly engineer the media and influencer strategy alongside logistics.