Product Launch · Aleph Alpha

Aleph Alpha US Launch — SoMa Loft Product Showcase

SoMa Loft, San Francisco1 evening120 attendees

120

Attendees

Enterprise Pilots Initiated

$2.3M

Contracts Attributed (60 days)

45 days post-event

Series C Close

The Challenge

Aleph Alpha, a Heidelberg-based enterprise LLM provider, had no SF presence, no local team, and their leadership couldn't travel due to visa complications during a critical US market entry window. They needed a team that could fully represent them on-site — managing the guest list, running demos, handling press, and opening the event — while the client joined only via live video for the keynote.

The Solution

We became the Aleph Alpha SF team for the evening. Our staff managed the curated guest list of 120 enterprise CTOs and VCs, ran all product demos, delivered the opening presentation under Aleph Alpha's brand, and handled every press request on-site. We coordinated a seamless live video keynote connection with the Heidelberg leadership team and ensured the experience felt professional throughout. No one in the room knew the client wasn't physically present.

The Results