Product Launch · ModelFlow

MCP Framework Launch — European Developer Summit at Yerba Buena

Yerba Buena Center for the Arts, San Francisco2 days520 attendees

520

Attendees

+3,600

GitHub Stars (Week 1)

Enterprise Leads

Design Partners Signed

The Challenge

ModelFlow, an Amsterdam-based MCP infrastructure company, needed to launch their open-source framework to the US developer community while competing against three simultaneous product launches during SF Tech Week. They had strong EU adoption but zero US brand recognition — and only six weeks to build from scratch.

The Solution

We designed a two-day developer summit at the Yerba Buena Center for the Arts: a keynote launch on Day 1 that positioned ModelFlow's framework as the production-ready alternative, and a hands-on workshop day with five parallel tracks on Day 2. Our targeted campaign across Hacker News, Dev.to, and SF developer Slack communities drove over 3,800 registrations in 10 days. We recruited five respected SF-based developers as workshop mentors, giving ModelFlow instant local credibility with the community they needed most.

The Results

520

Attendees

+3,600

GitHub Stars (Week 1)

Enterprise Leads

Design Partners Signed

520 developers attended across both days — 3,800+ registered on Luma
Framework GitHub stars grew from 1,200 to 4,800 in the first week post-event
18 enterprise leads generated at the post-launch networking reception
Coverage in The Information, VentureBeat, and Hacker News front page
Three design-partner agreements signed on-site, two more in the follow-up week

“This wasn't just a launch event — it was the moment our company became a US player. SF Event Factory's developer marketing instincts were the difference-maker.”
Pieter van der Berg
CTO & Co-founder · ModelFlow