Conference · Cohere
Enterprise AI Summit — Annual Conference at Moscone West
1,200
Attendees
$40M
Pipeline Generated (30 days)
47%
Sales Conversion Rate
89
Conference NPS
The Challenge
Cohere needed a flagship annual conference to compete directly with OpenAI's DevDay and Anthropic's enterprise events for the attention of US enterprise buyers. This was their first-ever standalone conference in the US — no playbook, no precedent — and the expectations from leadership were unambiguous: prove Cohere belongs in the same room as the biggest names in AI.
The Solution
We produced a full-day summit at Moscone West anchored by C-suite keynotes from Cohere's CEO and three Fortune 500 CTOs who were already Cohere customers. Four breakout tracks ran simultaneously throughout the day — covering enterprise deployment, security and compliance, developer tooling, and ROI measurement. We built an AI Demo Exhibition Zone with 8 interactive stations where attendees could run live workloads. The day closed with an invitation-only VIP dinner for 60 of Cohere's top enterprise accounts.
The Results
1,200
Attendees
$40M
Pipeline Generated (30 days)
47%
Sales Conversion Rate
89
Conference NPS
- 1,200 enterprise decision-makers attended — sold out 6 weeks in advance
- 47% of attendees entered Cohere's sales process within 30 days
- $40M in new pipeline generated and attributed within 30 days post-event
- Featured in Fortune, Forbes, TechCrunch, and Bloomberg within one week
- Conference NPS of 89 — the highest of any Cohere event to date
“The Enterprise AI Summit put Cohere on the US enterprise map in a single day. The pipeline numbers speak for themselves — $40M in 30 days. SF Event Factory delivered exactly what we asked for.”
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