European DevTools Summit — 2-Day Conference at Fort Mason

Conference · Poolside AI

European DevTools Summit — 2-Day Conference at Fort Mason

Fort Mason, San Francisco2 days850 attendees

850

Attendees

4,200

Luma Registrations

22

Enterprise Contracts (30 days)

+15K

GitHub Stars (2 weeks)

The Challenge

Poolside AI, a Paris-based AI code assistant company, needed to establish developer mindshare in San Francisco before their public launch — competing directly with GitHub Copilot and a crowded field of coding AI tools. With only six weeks to execute and zero US community presence, they needed more than a launch event: they needed to win the room before anyone knew their name.

The Solution

We designed a two-day developer conference at Fort Mason with three curated tracks: AI-assisted coding, developer productivity tooling, and open-source AI infrastructure. Twelve speakers anchored the program — three Poolside engineers and nine respected SF developers who lent the event immediate credibility. Day 2 shifted to hands-on workshops with live API access, letting developers build real projects with Poolside's tools before they were publicly available. Our Luma campaign drove 4,200 registrations in 10 days; we capped attendance at 850 to preserve the quality of conversation.

The Results

850

Attendees

4,200

Luma Registrations

22

Enterprise Contracts (30 days)

+15K

GitHub Stars (2 weeks)

  • 850 developers attended — 4,200 Luma registrations received, capped at 850
  • 22 enterprise contracts signed within 30 days of the event
  • WIRED and The Verge covered the event in their SF Tech editorial
  • 15,000 GitHub stars accumulated in the two weeks post-event
  • Poolside's SF developer NPS reached 71 — from a zero baseline before the event

Six weeks before this event, no one in SF had heard of us. After it, we had enterprise contracts, press coverage, and a real developer community. That's the work SF Event Factory did.

Baptiste Lemaire

VP of Engineering · Poolside AI

Ready to build your SF event?

Let's create an event that delivers real pipeline, press coverage, and community growth for your company.