Conference · Poolside AI
European DevTools Summit — 2-Day Conference at Fort Mason
850
Attendees
4,200
Luma Registrations
22
Enterprise Contracts (30 days)
+15K
GitHub Stars (2 weeks)
The Challenge
Poolside AI, a Paris-based AI code assistant company, needed to establish developer mindshare in San Francisco before their public launch — competing directly with GitHub Copilot and a crowded field of coding AI tools. With only six weeks to execute and zero US community presence, they needed more than a launch event: they needed to win the room before anyone knew their name.
The Solution
We designed a two-day developer conference at Fort Mason with three curated tracks: AI-assisted coding, developer productivity tooling, and open-source AI infrastructure. Twelve speakers anchored the program — three Poolside engineers and nine respected SF developers who lent the event immediate credibility. Day 2 shifted to hands-on workshops with live API access, letting developers build real projects with Poolside's tools before they were publicly available. Our Luma campaign drove 4,200 registrations in 10 days; we capped attendance at 850 to preserve the quality of conversation.
The Results
850
Attendees
4,200
Luma Registrations
22
Enterprise Contracts (30 days)
+15K
GitHub Stars (2 weeks)
- 850 developers attended — 4,200 Luma registrations received, capped at 850
- 22 enterprise contracts signed within 30 days of the event
- WIRED and The Verge covered the event in their SF Tech editorial
- 15,000 GitHub stars accumulated in the two weeks post-event
- Poolside's SF developer NPS reached 71 — from a zero baseline before the event
“Six weeks before this event, no one in SF had heard of us. After it, we had enterprise contracts, press coverage, and a real developer community. That's the work SF Event Factory did.”
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